Amazon.com has launched a new project called Amazon Theater. These are short films with such stars as Minnie Driver, Blair Underwood and Chris Noth. Of the four I've seen so far, three are horrible and pointless. Only one, "Tooth Fairy" is kind of cute, but like a good commercial, not like a good short film. But then again - all of these are just commercials. They are all about product placement, and Amazon isn't shy about that fact. The same page that shows the films also has a list of products shown in the short, and the credits list the products alongside the actors.
Amazon has every right to have these commercials on their site, but don't give me that "new venue for young artists" crap.
A Great Day for *The Atlantic*
2 weeks ago
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